Bob Hess, Newmark Vice Chairman of Global Strategy, joins the Standard & Works Show to reveal what today’s boardroom discussions look like and the forces shaping the year ahead.

In the video interview, Bob explains what it takes for communities to win, how the decision-making playbook is evolving and why optionality has become a strategic imperative for clients navigating complex location choices.

In the interview, Bob covers:

  • How communities can position themselves to win
  • What’s changing—and what’s staying the same—in site selection
  • Why clients are prioritizing flexibility and optionality
  • The top criteria guiding shortlists and final decisions
  • States and regions on Bob’s radar
  • Why choosing the right site selection partner is critical

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