Newmark Advances Consulting Capabilities with the Leadership of Dr. Yasmeen Coning, Expert in Business Transformation and Organizational Behavior

November 18, 2025 9:00 AM

Newmark announces the strategic appointment of Dr. Yasmeen Coning as Executive Vice Chairman to its Occupier Solutions advisory practice, marking a new chapter in the firm’s consulting capabilities. Dr. Coning is a globally recognized expert in business transformation and organizational behavior, bringing decades of experience helping Fortune 500 C-suite leaders navigate complex change, while improving enterprise performance across sectors including finance, technology, healthcare, hospitality, consumer goods, media and more. Her work bridges business and human behavior, helping organizations elevate leadership effectiveness, strengthen culture alignment and achieve measurable business outcomes.

In her new role, Dr. Coning is responsible for helping to accelerate the growth of Newmark’s advisory offerings, advancing the firm’s vision to redefine consulting for the next era, where the workplace sits at the heart of transformation. She will work closely with Newmark’s global strategy consultants to shape and expand an integrated consulting model that unites research, behavioral science, brand and business strategy, as well as AI-driven transformation to deliver tailored insights and measurable outcomes engineered to excel for clients. Newmark is building a consultancy that will holistically align people, purpose, place, and brand, creating a new paradigm that positions organizations for impactful innovation and enduring success.

“Newmark is focused on delivering alpha results for clients by integrating top-tier advisory talent, proprietary data, and differentiated intelligence,” said Elizabeth Hart, President of Leasing, North America. “Dr. Coning’s appointment further advances our consulting capabilities and enhances our capacity to deliver predictive insights and actionable strategies that drive growth and long-term value for global companies across industries.”

As a practitioner-scholar, Dr. Coning brings a rigorous, data-informed approach to consulting, grounded in expansive research on organizational behavior, workforce dynamics, marketing science and brand performance. Her work applies advanced statistical methods to enable organizations to translate behavioral insights into measurable results. This evidence-based foundation strengthens Newmark’s ability to deliver strategic guidance that is both analytically precise and people-centric.

“Real estate and workplace strategy have long been viewed through a cost lens, when they’re in fact one of the most powerful levers for brand and business performance,” said Dr. Coning. “I’m thrilled to join Newmark to bring this insight to life and redefine the conversation—by focusing on people and how they identify with their role, organization, and its purpose, we can build high-performing companies and brands from the inside out. That’s where lasting alignment and competitive advantage truly begins.”

Dr. Coning most recently led the Center of Excellence for Organizational Behavior & Design at Ogilvy Consulting, where she advised many of the world’s most iconic brands. She is the architect and leading global scholar of Collective Organizational Identification (COI), the next major innovation in organizational science that moves beyond traditional engagement models toward identification as the true driver of employee performance. She is also the Founder and Chairman of the Board of EMBER, a proprietary platform born from the culmination of her doctoral research. Dr. Coning holds a Bachelor’s degree from Boston University, a Master of Science from Columbia University, and both an MBA and a Doctorate from Pepperdine University.

Newmark continues to invest in advanced, predictive advisory capabilities engineered to excel through data-led insight, informing portfolio optimization, tenant experience, brand performance and organizational growth. Dr. Coning’s appointment follows the addition of Dr. Wayne Gearey, a globally recognized authority on modern location economics, as Head of Geospatial and Econometric Analytics. Both reflect Newmark’s broader strategy to integrate performance analytics, behavioral science and world-class management consulting expertise, grounded in academic rigor and the highest research standards across its service lines, delivering greater value to clients and amplifying the company’s world-class talent.

About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the twelve months ended September 30, 2025, Newmark generated revenues of over $3.1 billion. As of September 30, 2025, Newmark and its business partners together operated from approximately 170 offices with over 8,500 professionals across four continents. To learn more, visit nmrk.com or follow @newmark.

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