For each myth, we summarize the popular theory from a national perspective, then address the reality with examples from three major metro markets.
Key findings of the report include:
Newmark researchers across the U.S. collaborated to examine six popular commercial real estate myths of 2018 and determine to what extent they are anchored in reality.
Reality: Brick-and-mortar retail remains vital, but a transformation toward experiential retail is accelerating
Reality: Office design is about creating productive workspaces and attracting/retaining talent
Reality: Foreign investors are becoming more cautious but are still investing significantly in U.S. commercial real estate
Reality: Industrial locations close to major cities are highly desirable for last-mile distribution facilities
Reality: Suburban office space is highly desirable to some tenant types, particularly if the space is amenity-rich
Reality: Seniors and boomers are increasingly drawn to apartment living
The study concludes with action steps for owners, investors, and tenants in light of the implications of our findings.