January 27, 2025 9:00 AM
Newmark Retail announces it has arranged a 14,814-square-foot retail lease with Activate Games (“Activate”) at 24 Union Square East in Manhattan. Newmark Vice Chairman Jeffrey D. Roseman and Director Drew Weiss serve as the exclusive leasing agents at the property and facilitated the leasing on behalf of ownership, the S. Klein Family, LLC.
“Union Square East has seen a huge resurgence over the past few years, with many new restaurants, quick-service food tenants and national retailers opening, including brand new flagship stores from Target and Petco,” said Roseman. “Activate will be a welcome addition to this stretch of Union Square for many years to come.”
Activate, a team-based interactive gaming concept, signed a long-term lease for the flagship location, which is located between 15th and 16th Streets. The tenant leased a portion of the ground floor and the entire second floor of the 160,000 square-foot office tower.
24 Union Square East was the original location of the S. Klein Department store from 1912 until the early 1970s. The building then served as a Toys “R” Us flagship and later Raymour & Flanigan storefront. Select retail space remains available at the property, including approximately 9,950 square feet on the ground floor and 9,350 square feet on the lower level.
Tristate Real Estate Company’s Chandler Slate and Sherry Chera represented Activate in lease negotiations. Resolution Real Estate Parnters worked as a consultant for ownership.
About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the twelve months ended September 30, 2024, Newmark generated revenues of approximately $2.6 billion. As of that same date, Newmark’s company-owned offices, together with its business partners, operated from nearly 170 offices with more than 7,800 professionals around the world. To learn more, visit nmrk.com or follow @newmark.
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Newmark Secures NYC Flagship for Interactive Gaming Company, Activate Games, at 24 Union Square East
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