Mitchell N. Friedel joined Newmark in 2014 as a vice chairman in the retail division of the firm’s Manhattan headquarters. As a seasoned landlord consultant, Mr. Friedel specializes in ground-up, mixed-use development projects both nationally and in New York City with a significant retail presence. Providing full-service, owner-focused retail leasing services from planning to execution, he is involved with every stage of development, from initial space planning with the architectural team to the marketing, positioning and leasing of retail assets. Over the course of a distinguished career, Mr. Friedel has worked with landlords not only in-house but as a third-party consultant, giving him a unique perspective that makes him ideally suited to meeting both the short- and long-term goals of his clients.
Mr. Friedel currently represents the following landlords/owners:
The Walt Disney Company, as the exclusive retail leasing consultant for the 350,000 SF of retail and restaurant space at Disney Springs, a new development that opened recently in Orlando, FL
The Related Companies, for 300,000 SF feet at CityPlace Doral, a new development located outside Miami, FL
Kimco, for Dania Pointe, a new mixed-use development located in Dania Beach, Florida, containing more than 1 million SF of retail space
Blackstone/Shopcore, as the exclusive leasing consultant for their highest-profile shopping center undergoing a $200 million redevelopment scheme to be named Downtown at the Gardens in Palm Beach Gardens, FL
RL West, for the 350,000 SF retail component of LangTree, a new mixed-use project in Charlotte, NC Altieri/Batanides
Hughes Investments, for BridgeWay Station, its 350,000 SF mixed-use development in Greenville, SC
RXR/Blackstone, for 40,000 SF in the Starrett-Lehigh building, one of New York’s largest and premier landmark properties
SL Green, for the signature locations at its corporate headquarters, the iconic Graybar Building located at 420 Lexington Avenue and the retail at 125 Park Avenue, 750 Third Avenue and Worldwide Plaza
Rockefeller Group, for 50,000 SF at 1221 Avenue of the Americas
LAM Group, for the NoMad Center at the Virgin Hotel, a new mixed-use development in Manhattan’s NoMad neighborhood and Virgin’s flagship hotel in the U.S.
The General Investment & Development Companies (GID), for its high-profile mixed-use development project, Waterline Square on Manhattan’s Upper West Side
In the eight years prior to joining Newmark, Mr. Friedel worked as a third-party consultant at Thor High Street Advisors and RKF & Associates. He was responsible for securing new tenants for a variety of large, mixed-use projects throughout the country as well as executing the retail leasing efforts. During that time, he acted as the exclusive retail leasing consultant for Mercato, a mixed-use development with over 350,000 square feet of retail space in Naples, Florida, successfully leasing the project to a wide array of tenants at above-market rates. Mr. Friedel also was named the exclusive retail leasing agent for Southside Works, a mixed-use development in Pittsburgh, Pennsylvania, where he leased the 350,000 square feet of retail space to full occupancy, with 80% of the retail space devoted to tenants making their first entry into Pittsburgh. Additionally, Mr. Friedel successfully leased 300,000 square feet for Garden State Park in Cherry Hill, New Jersey, as well as the new 60,000-square-foot expansion area adjacent to Neiman Marcus for Garden State Plaza. Mr. Friedel also provided services to Ridge Hill, a 1.2 million-square-foot multi-use development in Yonkers, New York.
Mr. Friedel spent the first 15 years of his career working in an in-house capacity for The Related Companies and Corporate Property Investors. At Related, he was responsible for all of the retail leasing efforts throughout the firm’s mixed-use property portfolio and was the exclusive in-house leasing executive for the 350,000 square feet of retail space at the Time Warner Center, home to Time Warner’s world headquarters and Mandarin Oriental Hotel Group’s flagship New York City hotel. He successfully leased the project to full occupancy, attracting a mix of world-class restaurants and high-profile national retailers. Today, the Time Warner Center boasts sales per square footage figures that place it in the top three worldwide. An additional assignment Mr. Friedel completed while at Related was CityPlace, a mixed-use development with 600,000 square feet of retail space in West Palm Beach, Florida. Again, the project was successfully leased to 100% occupancy, with tenants including upscale national and regional retail, restaurant and entertainment companies. Previously, as the director of leasing for Corporate Property Investors (now Simon Property Group), Mr. Friedel was responsible for leasing a number of the company’s super-regional shopping centers throughout their portfolio. In this capacity, he helped oversee and execute major retail expansions at Roosevelt Field Mall on Long Island and South Shore Plaza in Massachusetts.
Previous clients of Mr. Friedel include:
- Apollo Global Management
- Ashkenazy Acquisition Corporation
- Barron Collier Companies
- Brookfield Properties
- Developers Diversified Realty
- Edgewood Properties
- Elliott Management
- Falcone Group
- Forest City Enterprises
- The Lutgert Companies
- Mills Corporation
- New England Development
- O’Neill Properties Group
- Simon Property Group
- Soffer Organization
- Stark Enterprises
- Structured Development
- Thor Equities
Achievements and Affiliations
In 2004, as a result of his work for Time Warner Center, Mr. Friedel was featured in Crain’s Business’ “Rising Stars: 40 Under 40” feature, which recognizes young professionals who have made a significant impact on business in New York. He is a member of the International Council of Shopping Centers. Mr. Friedel is an active supporter and contributor to the Juvenile Diabetes Research Foundation.
Mr. Friedel earned a Bachelor of Science degree in business and economics from Lehigh University. In addition, he holds a diploma in real estate investment analysis from New York University.