Julie Rios joined Newmark in 2016 and currently serves as senior vice president of marketing for the firm’s Western Region. Ms. Rios brings to her position a breadth of experience in marketing, business development, and strategy. Supporting nine offices and over 200 brokers, she focuses on providing strategic direction to pursuits and presentations and pioneering pre-and post-marketing efforts across the capital markets, landlord advisory, and tenant representation business lines.
Based in Newmark’s office in Orange County, California, Ms. Rios leads a seasoned team across all marketing functions, including communications, design, analytics, and project management. She has a strong reputation for strategic execution and talent development and has established herself as an innovative leader. Her marketing and business development initiatives have created profitable new business opportunities and unlock growth potential for the firm.
Prior to Newmark, Ms. Rios spent 10 years as marketing director for CBRE Capital Markets, where she focused globally on strategic pursuits for office, retail, multihousing, industrial and hotel properties. Under her leadership, CBRE Capital Markets secured more than $3 billion in revenue, including sales and financing assignments, between 2013 and 2015.
Prior to CBRE, Ms. Rios served as the senior marketing manager at KB Home, where she led the marketing department’s 3-D rendering team and successfully spearheaded the launch of the first seven original KB Home/Martha Stewart home collections located across the United States.
Professional Achievements
- Nominee, Women in Business Award, Orange County Business Journal, 2022
- Marketing Influencer, GlobeSt, 2020
- Nominee, Connect Power Women in Real Estate, Connect Media, 2019
- Nominee, Women in Commercial Real Estate (top 15), CREW Orange County, 2019
Professional Affiliations
- Member, American Marketing Association, Orange County Chapter
- Member, American Institute of Graphic Arts (AIGA)
- Member, CREW Orange County
- Member and mentor, Newmark Network of Women
Education
Ms. Rios holds a Bachelor of Science degree in computer information systems and marketing from California State Polytechnic University, Pomona, and a Bachelor of Arts degree in graphic design from the ArtCenter College of Design located in Pasadena, California.