Garrison Efird serves as a Senior Managing Director and specializes in tenant representation. Partnering directly with firm President and Vice Chairman Jim Cooksey, he has extensive expertise in navigating both local and international transactions.
Over the past decade, Efird has advised companies on over 10.0 million square-feet, accounting for $1 billion in aggregate value. In 2024, he helped negotiate the single largest lease completed in North America.
Overseeing Dallas, Fort Worth, Austin, Houston, and other Texas markets, his experience in structuring both new lease and renewals, disposition, and multi-market strategic planning has generated millions in savings for clients and is consistently recognized as a top producer.
As an expert in Office and Industrial, he has significant depth in technology, third-party logistics (3PL), financial services, law firm, private equity & venture capital portfolio advisory, and education industry sectors.
Efird is also a market leader for Newmark’s Technology and Innovation Practice Group; actively expanding numerous prominent and emerging software, aerospace & defense, and robotic companies across North America. Find more at garrisonefird.com.
Partial Client List
- Amazon
- Care.com (HQ)
- C.H. Robinson
- Duane Morris LLP
- Evergreen
- Firehawk Aerospace
- Gables Residential
- Gordon Ramsay North America
- Hill & Wilkinson (HQ)
- Logitech
- Neuberger Berman
- Motel 6 / OYO (HQ)
- Moveworks.ai
- Stockbridge
- Super Coffee (HQ)
- Robinhood
- SEKO Logistics
- Universal Studios
- Valtech
- WNBA
Memberships and Appointments
- Board Member, Dallas Symphony Orchestra YP
- Advisory Board, Dallas Arboretum and Botanical Gardens
- Corporate Commitee, Dallas Symphony Orchestra
- Advisory Board, Verobotics US
- Chair, Park City Club YP
- Political Policy Committee, The Real Estate Council (TREC)
- Young Benefactor, The First Tee of Greater Dallas
- Patrons Club, Bass Performance Hall
- Member, Industrial Asset Management Council (IAMC)
- Member, Turtle Creek Conservancy
- Member, Highland Park United Methodist Church
Education
Efird holds a degree in Marketing from the University of Arkansas.