Evelyn (Seo Yi) Choi is a Manager in Newmark’s Korea office, where she advises on retail real estate strategy across both domestic and international markets. With a multidisciplinary background spanning media, commercial real estate, and scientific research, she brings a uniquely integrated perspective to retail advisory. She has experience in tenant representation, development advisory, and strategic market positioning, with a strong ability to navigate complex projects and identify the right brand-market fit. Known for her speed, precision, and client-first mindset, she combines strategic clarity with a sharp instinct for identifying emerging retail trends and evolving districts at an early stage.
Her experience extends into entrepreneurship and business management, where she has built and developed her own venture and brand. She has also undertaken doctoral research in microbiology, further strengthening her analytical depth and research-driven approach, while building exposure to medical and government-related networks and business environments. This enables her to approach projects from both an advisor and client perspective, bringing a deeper understanding of decision-making, brand building, and operational realities. She is recognized for her ability to identify high-potential opportunities and deliver thoughtful, forward-thinking solutions that go beyond transactions—focusing on long-term brand positioning, cultural alignment, and sustainable growth, while consistently taking ownership and contributing to broader strategic outcomes.
Education
- Bachelor’s degree in Motion Pictures Production, University of Miami
- Master’s degree in Microbiology, Ewha Womans University College of Medicine
- PhD candidate in Microbiology, Ewha Womans University College of Medicine