Erica Ithier joined Newmark in 2021 and currently serves as a Marketing Director of the Mid-Atlantic Region based in the company’s Washington D.C. office. A 15-year corporate real estate veteran, Erica has substantial experience in Commercial Real Estate, Multi-Family Development, and Property Management. In her current position, she provides operational leadership, strategic direction, and implementation for the Mid-Atlantic Region. Key responsibilities include overseeing the creation of offering and presentation materials for the marketing and sale of office, industrial, retail, medical and multi-family assets.
Prior to joining Newmark, Ms. Ithier served as a Regional Marketing Manager for six years. In this role, she directly worked with real estate developers to ensure effective execution of all marketing and leasing efforts for new construction properties, making sure they successfully reached targeted goals. Previously, Ms. Ithier worked for Cushman & Wakefield Retail Services in New York City.
Ms. Ithier has worked with 120 residential properties across 5 states where she was responsible for leasing 12,000 apartment units. Erica has developed expertise in client relations, strategic marketing planning, brand management, social media marketing, customer relationship management, budget analysis, and digital marketing. She is committed to providing a branded level of customer experience while having a strategic approach to ROI and the client’s needs.
Ms. Ithier attended Virginia Commonwealth University with a concentration in Marketing.