A marketing leader with over 17 years of industry experience, Erica Ithier joined Newmark in 2021 as Marketing Director. Based in the firm’s Washington D.C. office, Erica is responsible for leading the Mid-Atlantic marketing and design team.
Erica is known for her operational leadership, innovative marketing solutions, strategic branding implementation, and creative marketing campaigns. She and her team support more than 200 brokerage professionals in landlord and tenant representation, debt, industrial, and government business. Erica’s team partners with brokers and stakeholders on strategic new business pursuits and digital-first, multi-channel marketing for each assignment from concept to completion.
Prior to joining Newmark, Erica served as a Regional Marketing Manager for Kettler, one of the largest multifamily development, investment, and property management company. In this position, she was responsible for new development and acquisition assets, strategic marketing, branding and communications, and digital marketing for more than 120 properties, including leasing 12,000 apartment units throughout the Mid-Atlantic region.
Erica’s real estate career when she joined Cushman & Wakefield Retail Serves in New York City.