Aurora joined Newmark in 2021 and currently serves as Marketing, Research &Corporate Communications Director in the company’s Colombia, office.
Over 18 years of experience understanding and developing marketing, communication and highly effective market research strategies that have been proven to generate unique experiences, to touch people’s hearts, helping companies transform their marketing, research, and communication tactics.
Prior to joining Newmark, Aurora worked for 12 years in the corporate real estate market at the head of Marketing, Research and Communications department in Colliers International. Directed the creative team (including designers, advertisers, copywriters, etc.) generating striking campaigns, launches, proposals and provided creative services to other areas of the company. Recognized as an authority and thought leader in the real estate industry, being asked to speak at press conferences, public events, seminars, interviews while also constantly helped build articles and content for the media as the official spokesperson for the brand in Colombia.
Before working on the real estate market, Aurora worked in research agencies, among her most important accomplishments, it is important to highlight that she took part in the designing and development of Market Researching for mass consumptions enterprises such as Colgate and Fritolay, not only in Colombia but also in other countries like Ecuador, Brazil and Peru.
One of her most important contribution has been her active participation in the Colombian Green Building Council since 2007 and working as the research committee manager in that organization – for 3 years Aurora participated as a member of Colombia’s GBC Board of Directors
She has taught Market Research courses to marketing engineers at the Universidad Piloto de Colombia, also Corporate Real Estate Course in Javeriana University