Generation Z is rapidly becoming one of the most influential forces in global retail—reshaping luxury demand, accelerating spending growth and redefining what brand loyalty looks like. Comprised of nearly 70 million Americans and almost 2 billion people globally, Gen Z’s considerable economic power and distinct values are transforming how and where retailers must compete.
This report unpacks the demographic scale, financial momentum and cultural behaviors driving Gen Z’s impact on luxury retail. Newmark Research explores how the next generation’s spending power is evolving, where retailers are seeing outsized gains and which strategies and markets are positioned to capture the next decade of growth.
Key Takeaways:
- How Gen Z’s rising economic power is reshaping luxury demand in the U.S. and globally.
- Why this cohort’s financial momentum, spending patterns and values signal a major shift for retailers.
- The behaviors driving Gen Z’s preference for authenticity, sustainability and experiential retail.
- How social platforms, UGC and AI are redefining brand discovery and loyalty for younger consumers.
- What luxury retailers are doing to meet Gen Z expectations and where opportunities are emerging.
- Which U.S. markets’ retail performance will be most influenced by Gen Z’s population growth and income expansion.
