Newmark Promotes Jeff Mayer to Lead Valuation & Advisory’s Hospitality, Gaming & Leisure Specialty Practice

January 23, 2026 9:00 AM

Newmark announces the promotion of Jeff Mayer to Senior Managing Director and National Specialty Practice Leader for Hospitality, Gaming & Leisure within the Company’s Valuation & Advisory (V&A) practice. In his new role, Mayer will lead Newmark’s national team of hospitality-focused valuation professionals, overseeing business development, client strategy and execution across a wide spectrum of hospitality, gaming and leisure assets.

Mayer brings more than 20 years of sector-specific valuation experience and has been a key contributor to Newmark’s V&A business since joining the Company in 2018. His appointment reflects the continued growth and institutionalization of Newmark V&A’s specialty practice groups, which deliver tailored, best-in-class advisory services to complex property types.

“Jeff’s deep sector knowledge and thoughtful leadership style will drive real client impact as we scale this practice,” said Helene Jacobson, MAI, MRICS, V&A U.S. Practice Lead. “Hospitality assets require a nuanced, experience-driven approach, and Jeff understands the dynamics of this market and how to translate them into meaningful solutions for owners, operators and investors.”

Newmark’s V&A Hospitality, Gaming & Leisure Specialty Practice offers valuation, consulting and appraisal services for a broad array of assets including hotels, casinos, resorts, restaurants, stadiums, amusement parks and mixed-use developments. The team advises major financial institutions, REITs, developers, law firms and public sector entities across the U.S.

“This is a dynamic moment for hospitality real estate, and Newmark is investing in the right areas to meet client demand,” said Mayer. “I’m honored to take on this role and excited to lead a talented national team focused on delivering high-quality insights and solutions in a fast-evolving landscape.”

Prior to joining Newmark, Mayer held senior positions at CBRE and HVS, where he completed valuation and feasibility assignments for hospitality assets in more than 50 markets across 25 states. Based in New York City, he is a certified general real estate appraiser in eight U.S. states.

About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the twelve months ended September 30, 2025, Newmark generated revenues of over $3.1 billion. As of September 30, 2025, Newmark and its business partners together operated from approximately 170 offices with over 8,500 professionals across four continents. To learn more, visit nmrk.com or follow @newmark.

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