New to Manhattan’s Meatpacking district is the U.S. flagship store for global retailer Asics. At 3,600 square feet, the 420 West 14th Street location is the first stand-alone store for the 64-year-old brand, recognized as the No. 1 seller of men’s and women’s running shoes in the world.
Newmark Grubb Knight Frank (NGKF) Retail’s Trever Gallina and Tyler Scalzo represented Asics in the transaction. Winick Realty’s Jeff Winick and Kelly Gedinsky represented the landlord.
“There is tremendous energy here in the Meatpacking District, with its proximity to the west side running path and the High Line,” commented Mr. Gallina.”Asics knows that the customer in the Meatpacking District is a highly sophisticated and selective shopper that appreciates the brand.”
Asics kept much of the original elements of the space including the classic Meatpacking storefront awning and two old metal storage locker doors that will be used as a display table in the storefront display window. Incorporating the new design by world-renowned designers Mapos, the focal point is a running laboratory, which includes scientific analysis of the way a customer runs for customized fittings. The store also features a special showcase of its rare vintage sneakers.
Asics originated in Kobe, Japan, where the first shoe was made in the founder’s living room. The 64-year old company is now a two billion dollar global brand. Asics designs, manufactures and sells the world’s #1, #2 and #3 top selling running shoe, the #1 selling wrestling shoe, the #2 and #3 tennis shoe, and the #1 and #3 selling track & field shoes.
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