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Newmark Grubb Knight Frank (NGKF) Denver’s Marketing Team was awarded an American Inhouse Design Award, presented by Graphic Design USA, NYC, for its marketing campaign and logo design for 1401 Lawrence Street. Owned by Canadian developer First Gulf Corporation (First Gulf), 1401 Lawrence is a 22-story, 311,000 square-foot, Class AA office tower currently under construction in Denver’s Lower Downtown (LoDo). NGKF was hired by First Gulf to lease the premier office tower and develop a brand and forward-looking marketing strategy to reach prospective tenants.
The NGKF team collaborated with First Gulf on a logo design, and directed the collateral campaign design. The award-winning team developed a strategy that incorporated First Gulf’s project requirements and highlighted 1401 Lawrence’s innovative architectural design and great amenity spaces, including beautiful outdoor terrace space, on-site fitness facilities, and street-level retail and restaurant space. Particular attention was focused on engaging multiple media avenues, including print, web, email and key events, to effectively promote the office development.
“Our talented and experienced team ensures our ability to handle each assignment to best represent our clients,” commented Kevin McCabe, NGKF executive vice president and regional managing director. “Our ability to augment our superior marketing advisory services with in-house leading-edge design and state-of-the-art technology, combined with our local and engaged public relations and communications expert is a differentiator for the Denver region.”
The marketing strategy, executed by our leading ground-up development leasing experts resulted in signing national law firm Polsinelli to a 15-year lease as the anchor tenant of 1401 Lawrence. With an anchor tenant secured, First Gulf met critical development criteria to begin construction last fall, and will deliver the Class AA office tower in summer 2016.
About Newmark Grubb Knight Frank
Newmark Grubb Knight Frank is one of the world’s leading commercial real estate advisory firms. Together with London-based partner Knight Frank and independently-owned offices, NGKF’s 12,800 professionals operate from more than 370 offices in established and emerging property markets on six continents.
With roots dating back to 1929, NGKF’s strong foundation makes it one of the most trusted names in commercial real estate. NGKF’s full-service platform comprises BGC’s real estate services segment, offering commercial real estate tenants, landlords, investors and developers a wide range of services including leasing; capital markets services, including investment sales, debt placement, appraisal, and valuation services; commercial mortgage brokerage services; as well as corporate advisory services, consulting, project and development management, and property and corporate facilities management services. For further information, visit www.ngkf.com.
NGKF is a part of BGC Partners, Inc., a leading global brokerage company servicing the financial and real estate markets. BGC’s common stock trades on the NASDAQ Global Select Market under the ticker symbol (NASDAQ: BGCP). BGC also has an outstanding bond issuance of Senior Notes due June 15, 2042, which trade on the New York Stock Exchange under the symbol (NYSE: BGCA). BGC Partners is led by Chairman and Chief Executive Officer Howard W. Lutnick. For more information, please visit http://www.bgcpartners.com/.