Cherise Smith is a Partner in the Hotels team, specialising in hotel & resort consultancy. With over two decades of experience in the hospitality industry, she delivers a comprehensive range of consultancy services across hotels, serviced apartments, branded residences and golf and spa resorts.
She has advised on a wide variety of projects across the UK, Europe and beyond, spanning from budget hotels to luxury destinations. Her key areas of expertise include operator selection, market and financial feasibility studies and preparing evidential documentation to support planning applications.
Smith works with a diverse client base, including private investors, financial institutions and investment funds, public sector organisations, sports clubs, owner‑operators and developers.
Cherise Smith
Partner - Hotel and Resort Consultancy
London – West End